The Pir Facility
The 100-years old history of a family and a society
On may 24 1920 the PIR (Petrolifera Italo Rumena) company was inaugurated on the site of an old World War I military facility. It was Leo Geller, jewish businessman of Romanian origins, to launch the creation of a warehouse for the products traded with Romania. The company, however, will soon face a crisis. It will be Cesare Ottolenghi who will eventually create a new business model and revive the PIR.
Learn more about the PIR history with our Storymap.